Press Coverage
am New York, December 15, 2008
Career 180: They took a chance on pants
We feel that before Bonobos, no one in the men’s pants business was thinking about the dudes who actually wear them. “Bonobos” are monkeys who are, shall we say, very into one another, and our customers are very into our pants!
Channel 8, November, 2008
Passion + Execution = Pants??!? Yes, thats Bonobos.
You like pants, do you? Excellent! So did Brian Spaly while he was at Stanford University's Graduate School of Business… what he didn't like was how they fit. So he decided to create his own.
Inc.com, November, 2008
Improving Your Sense of Site
Dunn loves the idea of offering coupon codes later in the sales process but disputes the suggestion that the high number of page views reflects customer confusion. "My read is that our site is engaging," he says, citing an online contest that attracted close to 200 entrants.
Smart Money, November, 2008
By the Seat of Their Pants
Does a down economy mean bad times for start-up businesses? Actually, quite the opposite, as two trouser-making entrepreneurs have discovered.
Luxist, September 27, 2008
Meet Your New Dockers: McCains vs. Obamas
Men's pants have always been pretty strait-laced: there are the Brooks flannels, dorky Dockers, a few hipster skinny jeans here and there. Menswear designer Bonobos is attempting to liven things up by "policiticizing pants" according to HuffPo.
Racked: Los Angeles, September 25, 2008
Politics of Fashion: Bonobos Launches Obama and McCain Trousers
Trouser label Bonobos-which aims to dress the man who doesn't want to wear lifeless Dockers, but isn't fit to wear model-thin designer gear-has just launched its Obamas and McCains navy brushed cotton trousers
UrbanDaddy.com, September 26, 2008
Walk the Vote: Your New Presidential Pants
It's been said that all men-presidential candidates, you, even the regal Carrot Top-put on their pants one leg at a time. While you're stepping in, might as well show support for your candidate of choice. Which has gotten much easier now that Bonobos is selling Obama and McCain trousers.
UrbanDaddy.com, November 7, 2007
Monkey Business: Toward a Better Fitting Men’s Pant
"Oh, pants. Less flashy than a shirt and less sleek and useful than shoes, pants are the Ringo of an outfit, always the last to be recognized. It's easy enough to just throw on that favorite pair of jeans and coast along on your other charms..."
Huffington Post, September 25th, 2008
The Politicization of Pants: Designer Launches "The Obamas" And "The McCains"
Men's trouser designers (Trousiers? Didn't think so.) Bonobos just launched two new pant styles inspired by the only thing anyone seems to care/talk about these days: the election. Enter "The Obamas" and "The McCains." In an email to their customers, the designers laid out their thinking...
Northwestern, August, 2008
Risky Business
Andy Dunn (WCAS00), co-founder and CEO of Bonobos, an online retailer of high-end men’s pants, decided there must be other men out there who like to wear slacks that fit well but dislike shopping for them.
Wunderbloc, August 5th, 2008
No Monkeying Around!
Droopy pants ruining your day? Muscular thighs got you down? Yes, Wundergents, men struggle with fit issues too! No need to shy away from the problem. You are not alone. In fact, I am pleased to tell you that your search for a reasonably-priced, perfectly-fitting pant is over!
ABC, August 26th, 2008
New style of clothes, 'Bonobos'
One company has zeroed in on what makes pants fit perfectly. Brian Spaly and Andy Dunn were on a mission. To get men into the pants they make and out of the ones that don't flatter them. You know, the ones that cinch around the waist or hang a bit too low.
Asylum.com, August 22, 2008
Asylum Does Bonobos -- The Pants, Not the Libidinous Ape
Not to be a schill, but these former college roommates know what guys who want an alternative to jeans are looking for in a pair of slacks. Besides always infusing Bonobos with a sense of fun, these pants have a great fit, even on the abnormal lower halves of Asylum's staff.
New York Post, August 11, 2008
Seat Mates
Asking a guy if you can feel his pants isn't a standard interview line. Then again, having him jut out his canary-yellow seersucker-clad butt and enthusiastically suggest, "You might want to grab the right cheek," isn't a standard response, either.
Men's Health, August 4, 2008
A New Breed of Pants
How thrilled would you be if you never had to endure another indifferent salesperson, endless line at the dressing room or a pile of pants that don't fit? "My goal is for men to never have to go to a mall again," explains Brian Spaly, co-founder and designer of the new trouser line Bonobos.
Guest of a Guest, July 29, 2008
Bonobos: The Holy Grail of Pants
Though this may be a bit superficial, I'm not ashamed to admit it: one of the first things I look at in a guy is how he fills out his pants. It is such a turn on to see a man in a good pair of pants.
Guest of a Guest, June 9, 2008
Bonobos: Wall Street's Latest Craze
Ready to retire the Bear Stearn vest, but unsure of a worthy replacement? Get thee to Bonobos, stat. Founder and designer Brian Spaly started the line of lightweight cords and cotton twill trousers while he was still at Stanford B-school, and discontent with the current state of trousers.
Styledash.com, August 13, 2008
Bonobos belts- they're baaaaack!
The guys at Bonobos like to look good, but they're over the whole tie thing. They decided to do something else with the silk- make it into belts. They are offering "premium tie silk wrapped around a durable backing, in a colorful array of styles and colors" in limited editions. That means buy quick.
Styledash.com, July 2008
Bonobos: Pants for real guys as sold by ninjas
"Are you, or do you know, a real guy? If so, you most likely understand the frustration involved in finding stylish pants that fit. Even tougher is finding stylish pants that fit at an affordable price. It ain't easy. Brian Spaly felt this pain, too. In fact, it bothered him so much that he decided to do something about it..."
Atlanta Journal-Constitution, August 10, 2008
Style: eyecatchers: Organic cotton twill pants that fit
For many men, pants don't fit well. And if they fit, you can't find them. That's the position of the founders of Bonobos, who were so tired of wearing jeans they started making pants of their own. These organic cotton twill pants called the "Brothers Grinn" are designed to be worn with a T-shirt, button down or blazer.
Stanford Business Magazine, August 2008
Trunkful of Trousers
Bonobos, the company founded by Brian Spaly (at right) and Andy Dunn (at left) , both MBA ’07, offers pants to the young at heart and “athletic” of build. As student housemates, the two sold Spaly-designed trousers out of Dunn’s trunk in the parking lot behind Littlefield. Now the company, with Dunn as CEO and Spaly as designer, makes its sales online at bonobos.com.
Msnbc.com, July 30, 2008
A Perfect Pair
A Stanford business school professor taught Brian Spaly and Andy Dunn to think of business in terms of things they didn't like about the world. For Spaly, it was the way his pants fit. For Dunn, it was the way they were sold. So they took their professor's lesson to heart--and revolutionized the men's apparel industry in the process.
Store Adore, July 24, 2008
One for the Boys
I did want to take a brief moment to highlight a new brand that I recently discovered when I complimented my friend Andrew on his thin whale corduroy turquoise pants. They're from a genius new line called Bonobos that boasts one of those why-didn't-I-think-of-that concepts like seamless underwear and stretch denim.
Entrepreneur.com, July 24, 2008
Bonobos
"Every single aspect of the way our company is designed is a rejoinder to the conventional wisdom of clothing and apparel," Spaly says of Bonobos, the company he and Dunn founded together last year. "We really are trying to innovate for the sake of solving a problem we see in the world..."
Miami Herald, June 25, 2008
In Case You Missed Father's Day
Bonobos, a new, premium apparel company, introduces a full line of men's pants, which are handmade to accommodate an athletic build. The pants are made with cotton, corduroy or wool and are available for $100 to $140 at bonobos.com.
Chicago Magazine, July 2008
Brian Spaly - The Naturals
"I have always had trouble finding pants that fit. I spent a whole lifetime playing sports and training for triathlons and I have a really big butt. I'm a can-do, do-it-yourself-type person, so I started sewing my own pants. When everyone else was searching for the next great Web scheme, I decided to sell pants out of the back of my car..."
Quest Magazine, July 2008
Bonobos
You won't have to compete in any races, but you'll definitely win any style competitions wearing the G4 trouser in medium-weight wool...
Chicago Tribune, June 1, 2008
Bonobos men's pants invite rear-view scrutiny
"As a graduate student in 2006, Brian Spaly was unhappy with the way his pants fit him—too tight in the thighs and seat, too narrow at the cuff. So he snipped the seams and restitched them to better fit his body. "Fixing" the pants, as he says..."
The Atlantan, May 2008
Sew Cool!
"Most people don't go to business school with the goal of becoming a fashion designer. Launching a hedge fund? Definitely. A clothing line? Not so much. That's what has us so intrigued with Brian Spaly and Andy Dunn, two 30-something Stanford grad school classmates (and very straight men) who launched Bonobos..."
FabulMag.com, May 2008
Bonobos
"From where we are sitting, it seems that Brian Spaly and Andy Dunn have designed the hottest line of fashion trousers in New York. It all stemmed from a desire to simply create better fitting pants for the regular guy. But now male models are slipping them on, and turning the world on to the Bonobos look..."
the nest, May 22, 2008
Kick back in color
"Ok, we all love our denim, but sometimes jeans just don't cut it! The problem is finding a pair of casual khakis (or blue, or gray, or even coral-colored pants) that look great and feel great too! That said: I'm loving the new styles from Bonobos! They fit great and come in a ton of colors..."
Uncrate.com, May 20, 2008
Bonobos Pants
"We've just found the holy grail of pants. To be more precise, we've just located the most perfect-fitting pants we've ever tried on. Hand-made in New York and San Francisco, Bonobos pants ($110-$350) provide an excellent tailored fit, including just-boot-cut-enough-but-not-too-girly pant legs...."
Los Angeles Times, May 4, 2008
Bonobos designs pants for guys with bulky builds
"THE FRENCH cuff shirt had its fashion moment, followed by the jacket in all its velvet, corduroy and tweeded glory. Now, the menswear focus has gone south -- to the pants. Leading the way is Bonobos, a preppy-influenced, laugh-riot line of corduroys, twills and dress slacks catering to guys..."
Vanity Fair, April 17, 2008
Cordarounds vs. Bonobos: Pants War!
"...Bonobos is concentrating on enticing regular guys with different builds to buy their multi-colored pants with tapered waistbands that are now made in Italian and Belgian fabrics. They pride themselves on operating directly with their online customers..."
DC Magazine, April 2008
Monkey Business
"It takes a lot to impress us. Turning Barneys down when the uber-cool department store comes calling is a start, but our interest in Bonobos (the pants company names for a small peace-loving ape) was truly piqued when we saw a shot of DC man-about-town Rich Amons lounging in Turks and Caicos in..."
SanFrancisco Magazine Men’s Book, Spring/Summer 2008
Bonobos Knows - Because every guy (except The Hef) needs a pair of pants.
"I'm obsessed with pants. At 6'3", with legs like bamboo shoots, I'm constantly on the hunt for a fit that is snug in the waist, long in the legs, and slightly tapered in the knee, but not in the boot. That perfect pair has always eluded me. So when I heard about Bonobos (yeah, named after the sex-crazed monkey)..."
Look Who's Talking, April 2008
SEW COOL!
"Named in honor of a sex-lovin’ chimp, Brian Spaly’s perfectly preppy pants collection appeals to boys with bods. Most People don't go into business school with the goal of becoming a fashion designer. Launching a hedge fund? Definitely. A clothing line? Not so much. That's what has us so intrigued with Brian Spaly..."
San Francisco Chronicle, March 16, 2008
Stanford grads' Bonobo pants upend rag trade
"For most men, shopping for trousers is a real pain. Some guys would rather endure the repeated pinpricks of their tailors than brave the long lines, crowded changing rooms and limited selection of department stores. Boutique browsing is first-rate, but a guy's got to eat, and make rent..."
Chicago Tribune, March 9, 2008
You're supposed to wear green, not scream green
"Your clothing needn't shout "garish" for a simple observance of St. Patrick's Day. Here are some sharp but fun choices to consider. You can be discreet and still go green in more ways than one. David Wolfe, fashion analyst and creative director of The Doneger Group's Creative Services division, suggests a pair... "
7x7 Magazine, February 26, 2008
It’s All in the Details
"Even if your next gala is months away, give your everyday wardrobe a kick in the pants. These made-in-SF Whistlers by Bonobos ($120) come in a range of colors with playful linings and trims."
Stylephile.com, March 11, 2008
Men: Are you denim co-dependent?
"When you buy demin, do you pick up a dozen pairs of the same look so you don't have to shop for another decade? Do you get separation anxiety when your favorite pair of jeans is in the washer? If so, then you may be suffering from Denim Co-Dependency...."
thecoolhunter.net, March 5, 2008
Bonobos Pants
"At last...an alternative to jeans for men. NYC company Bonobos has created a range of great-fitting men's casual trousers that'll take you from the office to drinks. Available only online, the brand uses lightweight corduroy, stretch corduroy, twill and tigersharks wool - all comfy fabrics that hug the body..."
Time Out New York, February 27, 2008
Designer spotlight - Brian Spaly and Andy Dunn of Bonobos
"WHAT IT IS - Well-cut men’s corduroys ($110–$140) and superfine wool trousers ($150–$200) with a cult following. WHO THEY ARE - Brian Spaly and Andy Dunn, business-school roommates at Stanford, started selling pants to fellow students from the campus parking lot..."
Manolo For Men, February 11, 2008
Bananas for Bonobos
"It’s not often that Izzy feels unworthy of a pair of pants, but these trousers from Bonobos are infinitely hipper than its new owner. Made of shockingly lightweight corduroy, with wales the width of a needle, the soft pants are accented with pink contrast stitching and mod-ish linings that peek out from..."
DNR, January 29, 2008
Pant Brand Tests E-tail
"NEW YORK - Most Type A Stanford business school graduates don't opt to go into men's wear, especially the unsung trouser business. But two recent MBA grads — Brian Spaly, 30 and Andy Dunn, 28 — are shrugging off cushy, venture-capital jobs to market a line of online-only pants called Bonobos..."
Men's Vogue, January 9, 2008
Monkey Business
"Upon finishing their MBAs at Stanford last spring, classmates Brian Spaly and Andy Dunn did something not exactly typical of their degrees. Displaying a fair amount of undergraduate juvenility, the B-school alums set out to sell pants under their new label Bonobos -- a not so-subtle reference to a promiscuous breed..."
SheFinds.com, December 14, 2007
Guy Friday: Pants That Feel As Good As Pajamas But Are Acceptable On A Date
"Okay, guys--listens up. Just because you don't have the slim physique of Orlando Bloom or the super skinny hipsters that just moved in on your block doesn't mean you shouldn't have your pick of cool pants. We women can't figure out why stylish men's clothes seem to be cut for dudes with no butt ..."
